Aspen Surf Co.

Logo Design, Branding, Advertising

Aspen Surf Company is a woman-owned business in Longport, New Jersey where people of all ages can sign up for a private surfing experience. Working alongside the surf instructor, Aspen, we were able to embody the feelings and fun of the south Jersey Shore as well as conveying the clean, fresh nature of surfing. Aspen is a Longport, NJ local, so it was important to include the famous water tower smiley face. Of course, the logo is made up of an upside-down surfboard where the fin makes the A.